About Jon Riley

From a row-crop operation
in Southeast Missouri
to a seat at the table in AgTech.

I've spent my entire career in agriculture — growing up on it, launching products into it, and now advising the companies trying to change it.

Jon Riley, Riley Consulting
Jon Riley

Founder & Principal
Riley Consulting LLC
St. Louis, Missouri

The Story

Grew up in it.

I grew up on a 2,500-acre row crop operation in Southeast Missouri — corn, soybeans, rice, wheat, cotton. Real decisions about crop rotations, input purchases, and the economics of a working farm were dinner-table conversation. That foundation shapes everything I do professionally.

After college, I spent 24 years inside the world's largest agricultural technology companies — Monsanto, then Bayer, then Valent. I wasn't in labs. I was in the rooms where launch strategies got built, where grower economics met regulatory timelines, and where new technology had to translate into purchasing decisions on farms like the one I grew up on.

Jon Riley and family in a canola field in Canada
The family in a canola field in Western Canada — where TruFlex Canola was born.

Over that time I led or contributed to more than twenty-five product launches, including several first-of-kind biotech traits. I led the commercialization of HarvXtra Alfalfa — a launch that grew into a $210 million strategic divestiture. I launched ThryvOn Technology in cotton, a trait first imagined in 1999 that took two decades to reach the field. I doubled Valent's revenue in Canada across thirty brands in two years.

In 2023, I went independent. Riley Consulting is the result: a practice built to help AgTech companies, input companies, and investors bridge the gap between breakthrough science and farmer adoption — the gap where most promising technology stalls.

Alongside the corporate work, I spent several years as a contract innovation scout for BioSTL, running the ReACH Regenerative Agriculture program — identifying and evaluating early-stage ag and food technology ventures across the St. Louis region. That work gave me a sharper view of where early-stage companies struggle commercially, and deepened my relationships across the 39 North ecosystem.

Day one is productive. I already know the room. How an engagement starts
25+ Years in Agriculture
15+ Products Launched
$210M Divestiture Led
Revenue Growth, Valent Canada
Career Journey

From family farm to independent advisor.

A path built one harvest, one launch, and one relationship at a time.

1990s

Family Farm · SE Missouri

Raised on a 2,500-acre operation — corn, soybeans, wheat, rice, cotton. Grower economics learned from the inside out.

1999–2014

Monsanto — Marketing, Sales, Account Management, Licensing

Chemistry programs, $500M+ payout redesign, key account leadership across Texas, Oklahoma, and New Mexico. Master Sales Award recipient.

2014–2021

Monsanto & Bayer — Product Manager & Launch Lead

Sugar beets, alfalfa (HarvXtra launch and $210M divestiture), cotton (Bollgard 3, B3XF, ThryvOn), and canola. Some of the most consequential trait launches of the decade.

2021–2023

Valent — Country Manager, Canada

Doubled revenue across 30 brands. Crop protection, organic and biological products, plant growth regulators, and seed treatments.

2019–2024

BioSTL — Contract Innovation Scout

Led the ReACH Regenerative Agriculture program — identifying and evaluating early-stage ag and food technology ventures across the St. Louis region. Covered the full pipeline from university spinouts to Series A startups. Deepened direct relationships across the 39 North ecosystem and expanded the lens to sustainability-driven innovation.

2023 — Now

Riley Consulting — Founder & Principal

Independent practice. AgTech commercialization, product development, stewardship and regulatory strategy, ESG, and startup scouting.

Why Jon

What's genuinely hard to find elsewhere.

Most consultants have one of these. The combination is rare.

i. Farm-raised

A consultant raised on a working farm.

I grew up on a 2,500-acre row crop operation and remain close to the land. When I evaluate a go-to-market strategy, I think like a grower — because I understand how they make decisions, what earns their trust, and what makes them skeptical.

ii. Pattern recognition

More launches than most portfolios.

15+ biotech and crop input product launches as lead — from discovery through full commercialization. HarvXtra, TruFlex, Bollgard 3, ThryvOn. I've seen what works, what fails, and why. That pattern recognition doesn't come from a textbook.

iii. Ecosystem

Two degrees from everyone who matters.

Embedded in the St. Louis / 39 North ecosystem for 24+ years. When you need a warm introduction to a potential partner, investor, regulatory contact, or channel partner in the Midwest — I probably already know them.

iv. Early-stage lens

Corporate discipline meets startup reality.

Several years as a contract innovation scout for BioSTL, running the ReACH Regenerative Ag program. I've evaluated dozens of early-stage ventures and understand both the commercial gaps they fall into and what it actually takes to close them.

How I Work

Four principles that shape every engagement.

Every client engagement is different. These don't change.

Direct access

You work with me — not a project manager, not a junior associate. Every engagement is led by the person you hired.

Grower-credible

Strategy that accounts for how growers actually buy and adopt — not SaaS-style assumptions about linear funnels.

Moves at your pace

No billing bureaucracy, no scope creep. Most engagements active within one to two weeks of first contact.

Honest fit

If Riley Consulting isn't the right partner, I'll say so — and point you to someone better. Trust compounds.

The tools weren't the problem. The commercialization was. Making sure promising AgTech actually reaches farms — at the right moment, through the right channel, with the right story — is the work I've spent a career on. — Jon Riley, Founder
Let's Talk

Thirty minutes. No pitch.

Tell me about your challenge. I'll share how I've approached similar problems and whether there's a fit.

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